Fletcher Aluminium Cold DisplayBrief
The brief was to design a visually appealing & educational display to showcase the benefits of Fletcher Aluminium’s thermal break product. The thermal break is a plastic strip in aluminium joinery which creates a thermal barrier in the joinery between outside & inside. The challenge was to present the product, not normally seen, in a way that is a little bit exciting and most importantly educational to show the benefits of thermally insulated joinery.
To achieve this we decided to compare a standard un-insulated window with a new thermally insulated window. We needed to do this in a highly visual and compelling way that people can easily relate to. We had to do something new, something that had never been done before!
The design needed to fit in with the Fletcher Aluminium showroom at the home ideas centre and so we decided to build a display which simulated looking outside through the 2 different windows on a cold winter day.
The display was designed to be clean and simple to blend in with the showroom. This allowed the most important part of the display (the windows) to stand out. Lighting up the inside of the display with blue LED lighting really helped to draw people’s attention and give a real feeling of cold behind the windows.
Awards & Recognition
PSP Design Challenge 2011 Entrant
"The Blender team were fantastic. They kept us updated with drawings, timeframes and materials that were going to be used. The end product is of a high calibre and is an integral educational tool for our customers."Ronnie Pocock - Marketing Manager - Fletcher Alu