blender

7.1m "How it Works" Animation

Brief

Sealegs approached Blender to produce an updated “How it Works” video which demonstrates the general features and capabilities of the Sealegs boats, the video’s main purpose is to inform potential customers of the key functionality. The existing video was outdated and needed an overhaul to reflect the technology and innovation of the Sealegs brand. The video had to communicate the basic functionality of the boat and show key information on its capabilities.

Outcome

Blender created a 3D Animation to show the 7.1m RIB as it progresses through a simple landscape showing its functionality and capabilities. While keeping a technical aspect to the animation, combined with rendered materials and textures, the final video clearly communicates the basic functionality of the product to the intended audience.