blender

Research

The success of a product largely depends on the approach taken and how it fits into the market. Research provides knowledge which empowers a design team to create cutting edge products. By constructing user profiles and keeping up with the latest trends and technology we can give a product that competitive edge.

We work closely with NZ's most innovative research company perceptive to ensure that we develop the best possible products.

Perceptive are market leaders in qualitative research. They have a high caliber team of people that specialize in new product development (NPD) research, general and specific market research, sensory testing, customer (and potential customer) research as well as insight-led marketing strategy. Perceptive's approach to marketing strategy leverages the insights captured from the product's target audience and then creates a brand strategy, develops and tests the brand, develops a marketing plan and then road tests the creative marketing executions with the target audience.